What We Do
The Groundswell Method
At the foundation of Groundswell is a peace/community resilience building methodology developed by Hadiya and her colleagues through 20+ years of frontline experience in countering violent extremism and the understanding of how to challenge hate using her unique insights as a former member of an extremist political organisation.
The fundamental approach is very simple and relies on 3 core pillars:
Find
When entering a community we quickly map and understand pre existing peace/bridge building initiatives and analyse what the extremism picture looks like using advanced hate mapper technology. This allows us to gain a deep contextual understanding of the communities unique problems and opportunities.
Connect
Building a network of positive actors allows us to galvanise a diverse coalition to begin working together to find new ways to maximise impact. This can be connecting activists with each other or helping them engage with public or private sector. We then help design and facilitate peace building events by connecting isolated communities with fun and engaging neighbourhood activities.
Amplify
To Amplify the impact we then provide marketing through our national and local network leveraging: local national news outlets, and social media platforms. By gathering and amplifying positive events online we provide a united presence in defiance of a media landscape full of hate .
Meet the Connectors
Angela Ankeli
I'm here to bring communities together! I work with community leaders, support grassroots organisations, connect and amplify the amazing work they do in all our communities. [email protected]
Sokhara Goodall
Working to connect and amplify local organisations working that are improving the lives of everyone in Lewisham. [email protected]
Adeel Ibrahim
Connecting and promoting the unsung community champions within Glasgow and supporting the great work and significant difference they are making for the community and its people. [email protected]
Leela Sule
I’m excited to focus my efforts back onto my home town and have an even wider impact by working with Groundswell Project! I hope to amplify the work of the many amazing organisations in Luton doing good work; especially those focused on mental health and wellness, employability, fighting crime against women and creating brighter futures for our young people. [email protected]